The Off Page SEO : Beginner’s Guide in 2021

Have you started a new blog or a website? and struggling to bring more and more traffic to it? Well, that’s something most of the new bloggers go through. You can always increase your blog’s traffic by making sure of some tactics involved in the world of search engine optimization. One of the kind of Search engine optimization needed to boost your blog’s ranking in search engine results page (SERPs) is Off Site SEO.

What is Off Page SEO?

Off page SEO refers to all the actions that are taken from outside your website which help in ranking your site’s articles on the SERPs.

After posting a sufficient number of high-quality On-Page optimized articles on your website, start working on building links and authority of your website.

But before that, you have to check a few things on your website.
The first is Internal linking. When you link to your website’s own pages within your article, it is called Internal linking. Internal linking is also one of the 200 Google Ranking Factors according to Backlinko.

Try to maintain a good amount of quality internal as well as external links in your pages. External links should go to relevant pages.

Off-Page SEO Plan

A little bit of research is necessary to be done at the time of keyword researching.

When you have decided on a focus keyword for your article, you have to go on Google and analyze the top 20 or at least 10 results.

What to analyze?

  • What is it’s rank on Goole SERP?
  • Estimate monthly visits the page is getting.
  • The number of backlinks pointing to this result page.
  • What is the domain authority score according to Moz?
  • The number of social media shares.

According to Neil Patel, On average the top 10 results on Google have 1681 backlinks and a domain authority score near about 79. But if you carry out Off-Page analysis of top webpages smartly, you can even rank with one 10 backlinks if you shift to the long tail and LSI keywords.

LSI Keywords

These are basically the synonyms or more precisely Latex Semantic Indexing [LSI] terms. LSI keywords help search engines in understanding relevant and exact keywords for the searcher.

Neil Patel also gave a nice example to explain LSI Keywords. Think like this.

There can be two different result pages for the term “ Apple ”, one can be referring to the company and the other to the fruit. Then how will Google know that a page is either about the tech giant or the fruit?

If I have a blog post about the “ Apple Company ”, I would include keywords such as “ Macbook ”, “ iPhone ”, “ Operating System ”, “ Software ” etc.

Similarly, if I was writing an article on “ Keyword Research ”, I would include “ SEMrush Keyword tool ”, “ Keyword Planner ”, “ Search Volume ”, “ SEO ” etc.

Link Building

Building high-quality do-follow and no-follow backlinks to your website through commenting, guest posting, paid advertising etc.is called Link Building.

Start with commenting on similar blogs in your niche and building relationships with them.

Social Media

As soon as you publish your article, consider sharing it on Twitter, Facebook, Instagram bio, Quora, Pinterest, Linked In, etc. These will be your no-follow backlinks which will help in SEO.

Creating a social media presence is crucially important to increase the domain authority of your website. Try to make your website’s social media account on as many platforms as you can.

These account profiles will be indexed fastly and whenever you will search about your website name on Google, these pages will automatically show up. This is called “Creating Domain Authority through Social Media”.

Having a social media presence tells Google ( or other search engines) that your website is not spam.

Creating High Authority Backlinks

You already know how to make No-follow backlinks to your website i.e. by commenting on blogs, mentioning your links on social media, etc. but how to make Do-Follow Backlinks?

Do-Follow backlinks are created when the owner of the site allows your links to be followed by Search Engines. You can get Do-Follow backlinks through guest posting, website submission forums, broken link building, and some social media platforms.

Guest Blogging

Guest Blogging involves creating content for any other website in exchange for a backlink to your domain. Just reach out to webpages and send them a message saying,
“Hi, I am [ Your Name ] and I have [ your experience ] much experience in blogging about [ Blog niche ]. I am interested in writing a guest post on your blog [ Website Name ] in exchange for a backlink. Thanks! ”.

Broken Link Building

It is the SEO strategy of building backlinks by reaching out to resources on the Internet which currently point to broken or dead links and asking them to replace those links with your high-quality content link.

To create backlinks through broken link building, you have to first find broken links on a similar niche website as yours. You can search for broken links on a website by using Ahrefs broken link checker.

The next step is to find the email address of that website.

Hunter.io is a free chrome extension that can help you in finding the email address of any website. Simply install, sign up and log in to start using.

After that, write a well-crafted e-mail ( that also sounds human ) regarding the broken link and suggest a replacement. Use your existing post’s link or write a post that fits the context.

If your e-mail suggestion impresses the owner, he/she will surely link back to you. This is called the basic “Broken Link Building Strategy”.

I hope with this, you have started forming an idea about Off Site SEO and how to implement it in your blogging website. If this post was of any help, do leave your valuable suggestions and feedbacks in the comment section below.

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